Qualitative methods, such as interviews and usability testing were used in beginning of research as it provides in-depth understanding of user experiences, motivations, and everyday lives.
The data collected by quantitative methods such as surveys and formal experiments were used to measure aspects of users and user behavior. The aim was to obtain objective analyses that are unbiased by the researcher’s hypothesis, presence, and personality.
The questions for studies were carefully selected to receive useful data concerning the research questions. Collected data were later on turned into graphs and statistics for a better understanding of the audience.
Habitto aims to create sustainable lifestyle habits the fun way.
The App follows a hook model which describes an experience designed to connect the user’s problem to a solution frequently enough to form a habit (Eyal & Hoover, 2014). This model consists of four steps trigger, action, variable reward and investment. If the App is developed correctly, this cycle will repeat and create a hook(habit).
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The competitor analysis served as a stepping stone for all major features of the App as well as it revealed possible opportunities for improvement of user experience.
Lo-fi usability testing
Low fidelity usability testing has been made via mobile sheet prototyping with five attendees in between 20-40 years. Mobile prototyping is essential to get user experience on point. This stage provided feedback on three aspects: page flow, user interface interaction and device interaction.
The outcome of testing pointed out navigational flaws such as button notifications was not clear enough for three users out of five.
“It would be better if you rename this to activity or statistics” (Anonym,2019).
When users were asked to create a new challenge, there was a lot of confusion and just 2 out of 5 participants clicked on the plus button in the middle of the navigation panel. The feed button was not apparent to the users, and they suggested to rename it to community feed instead. Meanwhile, on the profile screen, the setting button is not visible enough and will require word labeling.
The flaws discovered during this phase were edited and process moved into next stage – hi-fi prototyping.
Hi-fi usability testing
A moderated testing session was administered in person. The test was introduced to participants, and their queries were answered. To gain even more profound knowledge, the followup questions were asked. Moderated testing provide in-depth results thanks to the direct interaction between researchers and test participants.
The method First-click was used during this phase of the project. It was chosen
to evaluate if users can quickly identify where they need to navigate to complete a given task. The participants were asked a question like “Where would you log your daily activity?” and the researcher job is to record where they direct their mouse (where they tap).
The results of the testing uncovered several usability issues which need to be addressed. For example, the majority of test attendees were confused about where should they click to obtain more information about the challenge & and where they should log their daily good deeds. Therefore a log activity button was split into two buttons – start and read more.